01/04

Concept
exploration

We quickly bring ideas to life using low-fidelity methods to explore solutions and align stakeholders. This phase helps clarify direction and reduce misalignment early in the process.

Possible activities:

Rapid ideation sessions
Sketching and storyboarding
Experience concept demos
Feasibility exploration
Assumption mapping
Feature scoping

02/04

Prototyping

We build interactive prototypes—ranging from simple flows to detailed, coded simulations—to test usability, interaction patterns, and user behaviour before development begins.

Possible activities:

Wireframes and click dummies
Interactive high-fidelity prototypes
Device-specific simulations
AR/VR/3D experience prototypes
Cross-platform flows
Low-code/no-code mockups

03/04

User
testing

We validate the experience through structured testing, collecting qualitative and quantitative insights that inform design decisions. This ensures the product is desirable, usable, and effective.

Possible activities:

Moderated usability testing
Unmoderated remote testing
Qualitative interviews
Quantitative surveys and metrics
Task success analysis
Accessibility testing

04/04

Insights &
Iteration

We analyse testing outcomes, prioritise improvements, and implement refinements. This cyclical process helps us continuously improve the product based on evidence, not assumption.

Possible activities:

Synthesis of findings
Experience maps with feedback loops
Prioritization of design improvements
Iteration planning and versioning
Usability score tracking
Final prototype validation

01/04 Concept exploration

We quickly bring ideas to life using low-fidelity methods to explore solutions and align stakeholders. This phase helps clarify direction and reduce misalignment early in the process.

Possible activities:

Rapid ideation sessions
Sketching and storyboarding
Experience concept demos
Feasibility exploration
Assumption mapping
Feature scoping

02/04 Prototyping

We build interactive prototypes—ranging from simple flows to detailed, coded simulations—to test usability, interaction patterns, and user behaviour before development begins.

Possible activities:

Wireframes and click dummies
Interactive high-fidelity prototypes
Device-specific simulations
AR/VR/3D experience prototypes
Cross-platform flows
Low-code/no-code mockups

03/04 User testing

We validate the experience through structured testing, collecting qualitative and quantitative insights that inform design decisions. This ensures the product is desirable, usable, and effective.

Possible activities:

Moderated usability testing
Unmoderated remote testing
Qualitative interviews
Quantitative surveys and metrics
Task success analysis
Accessibility testing

04/04 Insights & Iteration

We analyse testing outcomes, prioritise improvements, and implement refinements. This cyclical process helps us continuously improve the product based on evidence, not assumption.

Possible activities:

Strategy-to-design handoff
Experience roadmap creation
Cross-team strategic alignment
UX KPI monitoring setup
Experience ops playbook creation
Experience governance rituals
Continuous feedback loop setup

We rapidly prototype concepts to test assumptions and gather feedback early, reducing risk and increasing confidence. From low-fidelity wireframes to near-final interactive simulations, we help teams validate usability, desirability, and feasibility throughout the design lifecycle.

how we can help

We use rapid prototyping, usability testing, and validation loops to de-risk decisions and refine ideas. From low-fidelity wireframes to coded simulations, we tailor fidelity to the phase.

Design confidence at every step

Testing is not an afterthought. It’s embedded in our process, helping teams make smarter decisions, improve UX, and deliver with confidence.

Main customers

Our program

01/04

Concept
exploration

Possible activities:

02/04

Prototyping

Possible activities:

03/04

User
testing

Possible activities:

04/04

Insights &
Iteration

Possible activities:

Possible activities:

Possible activities:

Possible activities:

Possible activities:

Our experts

Himanshu Shastri

Himanshu Shastri

Himanshu Shastri

Product & service design projects

byd View View

TDV View View

Artkey View View

32 dobali View View

intessa sanpaolo View View

kaesteo View View

Pi vector View View

zuperscore View View

sumiso View View

Discover how we foster
collaboration and streamline design
workflows

Let’s connect

contacts

Testing ideas before committing to build

We rapidly prototype concepts to test assumptions and gather feedback early, reducing risk and increasing confidence. From low-fidelity wireframes to near-final interactive simulations, we help teams validate usability, desirability, and feasibility throughout the design lifecycle.

how we can help

We use rapid prototyping, usability testing, and validation loops to de-risk decisions and refine ideas. From low-fidelity wireframes to coded simulations, we tailor fidelity to the phase.

Design confidence at every step

Testing is not an afterthought. It’s embedded in our process, helping teams make smarter decisions, improve UX, and deliver with confidence.

Main customers

Our program

01/04

Concept exploration

Possible activities:

02/04

Prototyping

Possible activities:

03/04

User testing

Possible activities:

04/04

Insights & Iteration

Possible activities:

01/04 Concept exploration

Possible activities:

02/04 Prototyping

Possible activities:

03/04 User testing

Possible activities:

04/04 Insights & Iteration

Possible activities:

Our experts

Himanshu Shastri

Himanshu Shastri

Himanshu Shastri

Product & service design projects

Discover how we foster collaboration and streamline design workflows

Concept
exploration

User
testing

Insights &
Iteration

Discover how we foster
collaboration and streamline design
workflows