01/04
Understanding
contexts
Products and services must be of significance both for the market and for the people who will use them. Understanding contexts and existing needs, and assessing market opportunities, technological potential and impacts, guides us in the creation of valuable solutions.
Possible activities:
- Competitive analysis
- Understanding of user behaviours, needs, and motivations
- Qualitative and quantitative user research activities
- Observation and field research activities
- User & business needs definition