Designing for impact, at every touchpoint.

Services

/ Digital product & service design

Designing beyond aesthetics, strategic experiences that drive enterprise value. At Flight Mode, we partner with ambitious organisations to design the next generation of digital products and services. From employee-centric platforms to scalable customer ecosystems, we create solutions that align user needs with business outcomes.

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how we can help

We help businesses design and launch new products, services, and experiences that challenge convention and unlock new growth. Our solutions combine human-centred design, integrated service creation, and digital product innovation, enabling enterprise teams to reduce complexity, accelerate speed to market, and drive long-term value.

End-To-end
Design

From strategy to execution, we support the full lifecycle of innovation: shaping experience strategy, modernising legacy systems, developing breakthrough platforms, and crafting sustainable business models. Our approach is systemic—considering not only the user, but also the technological, organisational, and industrial implications of every solution. Whether bringing a new venture to life or transforming existing offerings, we create meaningful, future-ready experiences that are impactful for people, scalable for business, and sustainable for the planet.

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Company Name - Case study description

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Company Name - Case study description

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Company Name - Case study description

Main customers

mint logo
generali logo
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banco logo
pronto logo
intesa logo
engie logo
IBM logo
assist logo
generali logo
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banco logo

Our program

01/04

Understanding
contexts

Products and services must be of significance both for the market and for the people who will use them. Understanding contexts and existing needs, and assessing market opportunities, technological potential and impacts, guides us in the creation of valuable solutions.

Possible activities:
  • Competitive analysis
  • Understanding of user behaviours, needs, and motivations
  • Qualitative and quantitative user research activities
  • Observation and field research activities
  • User & business needs definition
02/04

Defining and
validating the
concept

Based on insights and opportunities gathered from research activities, we define the value proposition of the new product or service, building scenarios and outlining a unique design vision. The form and function of all our solutions are then validated throughout the entire design process with users and project stakeholders. We prototype and test so that they really meet their needs, paying the greatest attention to their specificities and possible limitations.

Possible activities:
  • Exploration and Generation Workshop
  • Definition of design principles and design strategy
  • Value proposition definition
  • Design vision & scenario-building
  • Prototyping, concept development and validation
  • Lean market validation
03/04

Inside design
details

We design the experience in every detail, defining interactions, behaviours and user interface features of every touchpoint. From mockups through to high fidelity design, we integrate brand features and ensure design consistency and coherence at every step.

Possible activities:
  • Design language definition
  • Rapid prototyping and creation of Proof of Concept (PoC)
  • UX/UI design
  • Brand design
  • Interior design
  • Industrial and product design
  • Design and pattern library
04/04

Leading the
release process

We follow the development process working alongside all stakeholders to achieve the highest quality in the transition between design and implementation. We integrate insights from data and user testing into all releases, from MVP to more mature versions.

Possible activities:
  • Design system creation
  • UX design and development documentation
  • Pairing with development teams
  • Quality assurance activities (QA)
  • Agile usability testing and evolutive continuous improvement activities

Products and services must be of significance both for the market and for the people who will use them. Understanding contexts and existing needs, and assessing market opportunities, technological potential and impacts, guides us in the creation of valuable solutions.

Possible activities:
  • Competitive analysis
  • Understanding of user behaviours, needs, and motivations
  • Qualitative and quantitative user research activities
  • Observation and field research activities
  • User & business needs definition

Based on insights and opportunities gathered from research activities, we define the value proposition of the new product or service, building scenarios and outlining a unique design vision. The form and function of all our solutions are then validated throughout the entire design process with users and project stakeholders. We prototype and test so that they really meet their needs, paying the greatest attention to their specificities and possible limitations.

Possible activities:
  • Exploration and Generation Workshop
  • Definition of design principles and design strategy
  • Value proposition definition
  • Design vision & scenario-building
  • Prototyping, concept development and validation
  • Lean market validation

We design the experience in every detail, defining interactions, behaviours and user interface features of every touchpoint. From mockups through to high fidelity design, we integrate brand features and ensure design consistency and coherence at every step.

Possible activities:
  • Design language definition
  • Rapid prototyping and creation of Proof of Concept (PoC)
  • UX/UI design
  • Brand design
  • Interior design
  • Industrial and product design
  • Design and pattern library

We follow the development process working alongside all stakeholders to achieve the highest quality in the transition between design and implementation. We integrate insights from data and user testing into all releases, from MVP to more mature versions.

Possible activities:
  • Design system creation
  • UX design and development documentation
  • Pairing with development teams
  • Quality assurance activities (QA)
  • Agile usability testing and evolutive continuous improvement activities

Our experts

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Himanshu Shastri

CHIEF MASTI OFFICER

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Himanshu Shastri

CHIEF MASTI OFFICER

profile 1
Himanshu Shastri

CHIEF MASTI OFFICER

Product & service design projects

Get in touch today

Discover how we foster
collaboration and streamline design
workflows

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